Who we are
The Whiter The Better is a trading name operated by Mesem as a sole trader.
Mesem, trading as The Whiter The Better, is responsible for the personal information described in this Privacy Policy.
Priory Ave
Southend-on-Sea
SS2 6LD
Information we collect
We may collect personal information when you visit our website, contact us, request an appointment or receive services from The Whiter The Better.
This may include:
- your first and last name;
- your email address;
- your telephone number;
- your selected whitening treatment;
- your preferred appointment date and time;
- the second person's name where an appointment is requested for two people;
- messages or notes you submit through our website;
- booking, deposit or payment information where applicable;
- correspondence between you and us;
- technical information associated with use of our website, where applicable.
Health & treatment information
Information relating to dental health, sensitivity, existing dental work or treatment suitability may be relevant to providing whitening services.
Please only provide health-related information that is reasonably necessary in connection with your enquiry or treatment.
Where sensitive personal information is processed, it will only be handled where an appropriate lawful basis and additional condition under applicable data protection law applies.
How we use your information
We may use personal information to:
- respond to enquiries;
- process appointment requests;
- confirm, manage, rearrange or cancel appointments;
- communicate with you about your booking or treatment;
- manage booking deposits and payments where applicable;
- provide customer support;
- keep appropriate business, accounting and appointment records;
- protect the security and operation of our website;
- comply with legal or regulatory requirements;
- improve our website and customer experience where appropriate.
Our lawful bases
The lawful basis we rely on depends on why your personal information is being processed.
Depending on the circumstances, this may include:
- taking steps at your request before entering into an agreement;
- performing an agreement with you;
- complying with a legal obligation;
- our legitimate interests in operating, administering and protecting The Whiter The Better;
- your consent where consent is required.
Who we may share information with
We do not sell personal information.
We may share information with trusted suppliers and professional advisers where reasonably necessary to operate the website or provide our services.
This may include providers of:
- website hosting;
- website forms and booking technology;
- email delivery;
- payment processing if online payments are introduced;
- website analytics;
- IT, security and website maintenance;
- accounting and professional services.
We may also disclose personal information where required by law or where reasonably necessary to establish, exercise or defend legal rights.
International transfers
Some of the technology providers used to operate our website or business may process personal information outside the United Kingdom.
Where international transfers take place, appropriate safeguards will be used where required by applicable data protection law.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
This can include the period necessary to manage appointments, respond to enquiries, maintain accounting records, resolve disputes and comply with legal obligations.
Different types of personal information may therefore be retained for different periods.
Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, loss, misuse or disclosure.
However, no website, email service or electronic transmission can be guaranteed to be completely secure.
Your data protection rights
Depending on the circumstances, you may have rights in relation to your personal information.
These may include the right to:
- request access to your personal information;
- ask us to correct inaccurate information;
- request deletion in certain circumstances;
- request restriction of processing in certain circumstances;
- object to certain processing;
- request transfer of certain information where applicable;
- withdraw consent where processing relies on consent.
You also have the right to raise a concern with the UK Information Commissioner’s Office.
Marketing communications
We will only send direct electronic marketing where we have an appropriate lawful basis to do so.
You can ask us to stop sending marketing communications at any time.
Appointment confirmations and other communications necessary to provide a service you have requested are not marketing messages.
Third-party websites
Our website may contain links to websites or services operated by other organisations.
We are not responsible for the privacy practices of third-party websites and recommend reviewing their privacy information before providing personal information.
Changes to this Privacy Policy
We may update this Privacy Policy when our services, technology or legal obligations change.
The latest version will be published on this page together with the current revision date.
Contact us
If you have questions about this Privacy Policy or would like to exercise a data protection right, contact:
Mesem, trading as The Whiter The Better Unit 2 Priory Works Priory Ave Southend-on-Sea SS2 6LD United Kingdom Email: hello@thewhiterthebetter.co.uk